September has historically been a tricky month for Apple (NASDAQ:AAPL) shares, but this year could be different. As a Foolish investor, I’m keeping a close eye on the Apple share price as we enter this traditionally challenging period. Here’s why.
Launch time
Why the focus on September? Well, it’s typically when the firm unveils its shiny new iPhones and other gadgets ahead of the crucial festive shopping season. Yet interestingly, over the past decade, the shares have averaged a 3.5% dip in September after enjoying gains of 6.5% in July and 4.8% in August.
But here’s where things get juicy — some analysts reckon this September could buck the trend. Morgan Stanley‘s Erik Woodring believes the upcoming iPhone 16 launch could be a game-changer. Why? Two words: Apple Intelligence. The integration of AI capabilities into new products could spark a frenzy of upgrades and breathe new life into the product cycle.
Now, I’m not one to get carried away by hype, but the potential for AI to shake up the smartphone market is undeniably exciting. If management can successfully leverage it to enhance the experience and productivity for it’s estimated 1.5bn users, it could give the company a significant edge over its competitors.
Uncertainty
For me, the company’s eventual foray into AI is particularly intriguing. While competitors like Google and Microsoft have been making headlines with AI offerings, Apple has been unusually quiet on this front. The integration of Apple Intelligence into the iPhone 16 could be the company’s next defining moment.
But it’s not just about the iPhone. The services business, with offerings like Apple TV+ and Apple Music, continues to grow. The potential for AI to enhance these services and create new revenue streams is immense.
But let’s not forget the challenges Apple faces. The global economic landscape remains uncertain, and consumer spending habits are evolving. UBS analyst David Vogt points out that August typically sees the lowest consumer purchases of iPhone models, which could put pressure on the September launch.
Moreover, the company’s reliance on iPhone sales — which accounted for a whopping 46% of total sales in the third quarter — means a lot is riding on the success of the new model.
Regulatory challenges, particularly in Europe, and increasing competition in emerging markets could put pressure on profit margins. The company’s high debt levels of $101bn are also worth keeping an eye on, although a strong balance sheet helps mitigate this concern.
I’m more interested in the ability to innovate and create value over time. A discounted cash flow (DCF) calculation suggests the current share price is only about 5% below fair value, so I’d be nervous about any disappointments sending the shares down.
Opportunities ahead
As we head into September, I’ll be watching Apple’s share price with keen interest. Will the launch break the cycle of September slumps? Can AI integration live up to the hype?
One thing’s for sure — it’s going to be an exciting month. As always, I’ll be looking beyond short-term price movements and focusing on the long-term potential. If it can successfully navigate the AI revolution, the future could be very bright indeed.
So grab the popcorn, fellow Fools. September promises to be a fascinating watch for shareholders and enthusiasts alike.
The post Here’s why I’m watching the Apple share price in September appeared first on The Motley Fool UK.
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Gordon Best has positions in Apple. The Motley Fool UK has recommended Apple. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.
