Even the best businesses go through difficult times and this can create buying opportunities for long-term investors. This is something I look to take advantage of in my Stocks and Shares ISA.
Nike (NYSE:NKE) is a good example of this â itâs a quality company, but the stock is down 52% from its 2021 highs. So should I be looking to buy it?
A company in transition
The last year has been a real struggle for Nike â the company has been losing market share to its rivals and its revenues are declining. And there are a couple of reasons for this.
One is the decision to boost to e-commerce and exit some wholesale stockists. Another is an increased focus on limited edition collectible lines instead of innovation that will affect its ordinary products too.
Both of these moves worked well during the Covid-19 pandemic, but neither has been successful since. As a result, the stock has fallen 52% from its 2021 high.
Nike is making moves to turn things around, though. Most notably, it is in the process of changing its CEO from e-commerce-focused John Donahoe to company veteran Elliott Hill.Â
A quality business
As part of this, Nike has withdrawn its financial guidance for the next 12 months and cancelled the investor day that was due next month. The share price has unsurprisingly fallen another 7%.
I think thereâs a lot to like about the underlying business though. The most obvious is its brand, which is one of the most recognisable in the world.Â
This might not seem important, but it shows up in the companyâs income statement. Aside from 2020, Nike has achieved operating margins in excess of 10% each year over the last decade.
Nike vs. Adidas operating margin 2014-24
Created at TradingView
This compares favourably with Adidas, where operating profits have been a much lower percentage of revenues. And this illustrates how important Nikeâs brand power is.
A value opportunity?
At a price-to-earnings (P/E) ratio of 24 Nike shares donât look like an obvious bargain. But investors should note that this is actually relatively low compared to the recent past.
Nike P/E ratio 2014-24
Created at TradingView
For most of the last 10 years, Nike stock has been trading at a much higher multiple. So in terms of valuation, right now actually looks like an unusually good opportunity to me.
The macroeconomic environment is also starting to improve. Things started going wrong for Nike when US interest rates began rising, causing demand for pricey limited edition trainers to decline.
But this is starting to reverse. With the Federal Reserve beginning to cut interest rates, itâs possible the company might see a recovery in demand for its higher-margin collectible lines.Â
Should I buy the stock?
I think thereâs a lot to like about Nike shares. The stock trades at an unusually low valuation, the macroeconomic situation is improving, and the new CEO is focused on its core asset.
Itâs definitely on the list of stocks Iâm going to consider buying this month. And the latest drop in the share price might just make the opportunity too good to ignore.
The post Is Nike the perfect buy for my Stocks and Shares ISA? appeared first on The Motley Fool UK.
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Stephen Wright has no position in any of the shares mentioned. The Motley Fool UK has recommended Nike. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.
